WE’RE BRANDING WEEKLY. A CURATED MIX OF BRANDING INSIGHTS, DESIGN TRENDS, AND STRATEGIC THINKING FOR FOUNDERS AND CREATIVES.

Trends & Insights

The Rise of Humanized Brands

In an increasingly digital marketplace, humanized branding has emerged as a critical differentiation strategy, with companies that authentically demonstrate personality,…

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Trends & Insights

Emerging Trends in Branding 2025

The branding trends reshaping 2025 demand that founders and strategists embrace AI-driven personalization, authenticity-first messaging, and sustainable brand narratives to…

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Case Studies

Corporate Rebrands with Impact

Corporate rebranding represents a strategic inflection point where companies fundamentally realign their identity, messaging, and market positioning to drive business…

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Case Studies

From Brand Refresh to Full Rebrand

A brand refresh updates visual elements and messaging to modernize your existing brand identity, while a full rebrand fundamentally restructures…

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Case Studies

Startup Rebrands That Drove Growth

Strategic startup rebrands have proven to be powerful catalysts for growth, with companies like Airbnb, Dropbox, and Dunkin' transforming their…

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Case Studies

Rebranding Mistakes to Avoid

Rebranding errors can undermine years of brand equity and customer trust, making it essential for founders and strategists to understand…

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